Choice Video: Kendrick Lamar – “i (Live on SNL)”

by on November 18, 2014

If you only watch one video this week, choose wisely – choose Kendrick.  Though both performances from Kendrick’s SNL performance this past Saturday are noteworthy (the other, of course, being his Jay Rock collaboration “Pay for It”), this performance of his brilliant single “i” is the one leaping headfirst into the SNL canon.  Lamar joins Sinéad O’Connor, Kanye West, Nirvana, Elvis Costello, and others in a long line of transcending the medium of television and becoming one’s own spectacle.

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Rolling Stone called Lamar’s return to SNL “triumphant,” adding that Lamar punctuated the beat “with frenetic, jerking choreography” – not to mention his choice of almost-creepy blacked out contact lenses.  In addition to the Isley Brothers-sampling “i,” Lamar added new urgency to the aforementioned “Pay for It”by graciously giving the bulk of the spotlight to Canadian singer-songwriter Chantal Kreviazuk and Jay Rock.  “If I can say anything about this record,” Lamar told Rolling Stone in a recent interview, “it’s that it will connect again.”  Watch his performance of “i” below.

Featured Image | Screencap SNL