Choice Video: RITTO – “”

by on October 7, 2014

Honestly, this might be the most contagiously playful edition of Choice Video yet.  “” has the cinematic pace of older Eminem videos with the site-specific visual allure of 808s & Heartbreak-era Kanye West clips (for example: the Hype Williams-helmed “Amazing“).  RITTO was mentioned in a recent Vogue profile of fellow Okinawan artist Akiko Urasaki, ensuring – if there’s any justice in this cruel pop culture landscape – that RITTO will have similar impact here in the States.