Kendrick Lamar Releases Video for “i”

by on November 5, 2014

Kendrick Lamar’s endlessly infectious “i” finally has a visual accompaniment, and – unsurprisingly – it’s a contagious blend of sociopolitical commentary and unabashed sequences of joy.  The song itself isn’t a full 180 away from Kendrick’s masterful 2012 album good kid, m.A.A.d city, but it’s a healthy dive into equally ambitious waters.  Speaking to Hot 97 recently, Kendrick described the writing process behind “i,” stating that he “wrote a record for the homies that’s in the penitentiary right now, and I also wrote a record for these kids that come up to my shows with these slashes on they wrists, saying they don’t want to live no more.”

Providing a written synopsis of a video is counterproductive and ultimately quite silly, but – following the video’s poetic “scenes of poverty, unfair police tactics, domestic unrest and even an attempted suicide” – pay special attention to a particular shot featuring Kendrick hanging out of the window of a speeding car in an homage to the late Heath Ledger in “The Dark Knight.”



Features Image | Screenshot “I”